Implement Seasonal Design into Your Brand – A Starter’s Guide
Even if you deliberately avoid keeping track of the calendar, you can most likely tell when the holiday season is approaching. Whether it is the abundance of pumpkin spice or the falling snow, it is as if every single business quickly jumps into the holiday hype by integrating seasonal design trends into their branding.
Holiday branding is a great way for companies to boost their brand awareness, but take note that there is a blurry line between partaking the holiday spirit and plain old seasonal overkill.
But let us hold you on for a minute before you hop into the holiday train, read this guide for some tips and tricks on how to incorporate seasonal elements to your brand and products without overdoing it.
Have your logo speak happy holidays.
Your logo is the face of your brand, it speaks about the what your business is all about and the message you convey to the consumers. The logo of the company speaks volumes about quality and the professionalism of your company, it is what gives the world an inside view of your company’s culture and background.
Give your logo a holiday theme, give it a subtle little holiday vibe by coloring it with regards to the holiday palette as opposed to your traditional color scheme. Have some fun and decorate it with a snowman, some holly berries, or a pumpkin to get into the holiday spirit.
The key is subtlety, take note that your logo is one of your brand’s identity. You don’t want to change up your logo to the point where it is no longer recognizable. Have fun incorporating the Santa hats and the pumpkins into your brand but don’t forget to your company recognizable through the logo.
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And on the topic of seasons, don’t be limited to the winter holidays alone. Try to incorporate other seasons as well, most especially seasons that are specific to your region as well as industry.
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The seasonal design trends and social media.
Seasonal design elements are implemented the best in social media platforms, as we learn from the recent years in our modern times.
You can switch up your Facebook cover photo by replacing it with a holiday inspired design for the season. Change your Twitter header, replace your usual header with one that has a seasonal design, added bonus if it features an inviting and cozy message. Fill your social media pages with seasonal messages and imagery to greed customers and clients who decide to stop by.
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Logo scheduler plugins allow you to change your logo with your season specific one across your email and different social media platforms with ease and seamlessly. Check this website out.
If your company has a blog, you can post content that is appropriate for the season. An example would be a company that deals with eco friendly goods would want to write blogs about decorating using eco friendly sustainable lighting.
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